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As the clear lines and historic boundaries that once separated broadcasting, cable, telephone and Internet communication dissolve, this comprehensive new editio
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With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delive
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Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunitie
Strategic Marketing in Telecommunications
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Telecommunication Markets
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Telecommunication markets are characterized by a dynamic development of technology and market structures. The specific features of network-based markets, conver