Download or read book Methods in Social Neuroscience written by Eddie Harmon-Jones and published by Guilford Press. This book was released on 2012-05-09 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Straightforward and practical, this is the first book to provide detailed guidance for using neurobiological methods in the study of human social behavior, personality, and affect. Each chapter clearly introduces the method at hand, provides examples of the method's applications, discusses its strengths and limitations, and reviews concrete experimental design considerations. Written by acknowledged experts, chapters cover neuroimaging techniques, genetic measurement, hormonal methods, lesion studies, startle eyeblink responses, facial electromyography, autonomic nervous system responses, and modeling based on neural networks.