Handbook of Research on Mobile Marketing Management

Handbook of Research on Mobile Marketing Management
Author :
Publisher : IGI Global
Total Pages : 582
Release :
ISBN-10 : 9781605660752
ISBN-13 : 1605660752
Rating : 4/5 (752 Downloads)
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Book Synopsis Handbook of Research on Mobile Marketing Management by : Pousttchi, Key

Download or read book Handbook of Research on Mobile Marketing Management written by Pousttchi, Key and published by IGI Global. This book was released on 2009-11-30 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.


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