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The questionable practices and policies of many businesses are coming under scrutiny by consumers and the media. As such, it important to research new methods a
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Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications
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As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and th
Cyber Behavior: Concepts, Methodologies, Tools, and Applications
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Cross-Cultural Interaction: Concepts, Methodologies, Tools, and Applications
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In a globalized society, individuals in business, government, and a variety of other fields must frequently communicate and work with individuals of different c