Book of Donmon Teith

Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved i

The industry standard for 30 years—updated to include the newest developments in digitization and the three screens of video Apply the latest advertising tech

Sports Media covers reporting, anchoring, and production, and offers thorough descriptions of the sports reporter and anchor's function in sports journalism. Th

For courses in Media Planning and Advertising Media. Very contemporary in its perspective, this text not only explains and illustrates tools of the trade, but a

Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing tha