Book of Donmon Teith

Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effect

The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75

Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination mark

Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, n

Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective