Book of Donmon Teith

Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effect

Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination mark

In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca

Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective

This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in partic