Product and Market Development for Subsistence Marketplaces
Author | : |
Publisher | : JAI Press Incorporated |
Total Pages | : 360 |
Release | : 2007-06-29 |
ISBN-10 | : 076231396X |
ISBN-13 | : 9780762313969 |
Rating | : 4/5 (969 Downloads) |
Book Synopsis Product and Market Development for Subsistence Marketplaces by :
Download or read book Product and Market Development for Subsistence Marketplaces written by and published by JAI Press Incorporated. This book was released on 2007-06-29 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides understanding of global phenomenon marketplaces where individuals living in poverty buy/sell products and services. This volume presents a collection of articles that describe the particular group of consumers and entrepreneurs, and inform us on better ways to understand, reach, and empower them.