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Public Relations Online
Language: en
Pages: 185
Authors: Tom Kelleher
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2006-12-20 - Publisher: SAGE

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Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological
New Media and Public Relations
Language: en
Pages: 492
Authors: Sandra C. Duhé
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Peter Lang

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From Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way today's public relations campaigns are conceived
Evaluating Public Relations
Language: en
Pages: 257
Authors: Paul Noble
Categories: Business & Economics
Type: BOOK - Published: 2007-10-03 - Publisher: Kogan Page Publishers

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Evaluating Public Relations, now published with the CIPR as part of the PR in Practice series, advises PR practitioners at all levels how to demonstrate clearly
Online Public Relations
Language: en
Pages: 244
Authors: David Phillips
Categories: Business & Economics
Type: BOOK - Published: 2001 - Publisher: Kogan Page Publishers

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This title aims to bridge the gap between action and analysis for public relations and the Internet. It covers up-to-date research and gives practical advice on
Online Public Relations
Language: en
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Authors: David Phillips
Categories: Business & Economics
Type: BOOK - Published: 2009-05-03 - Publisher: Kogan Page Publishers

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The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has cha