Book of Donmon Teith

This second edition of Frank Jefkins' definitive guide to public relations management has been extensively revised to include references to changes in the 1990'

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Upda

Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization sh

Public Relations Techniques provides students with a functional approach to the creation of an information campaign. A strong strategic focus ensures that stude

Offering a comprehensive guide to public relations management, this text provides analysis and explanation of a range of modern PR techniques, spanning both inh