Qualitative Consumer Research

Qualitative Consumer Research
Author :
Publisher : Emerald Group Publishing
Total Pages : 290
Release :
ISBN-10 : 9781787149465
ISBN-13 : 1787149463
Rating : 4/5 (463 Downloads)

Book Synopsis Qualitative Consumer Research by : Russell W. Belk

Download or read book Qualitative Consumer Research written by Russell W. Belk and published by Emerald Group Publishing. This book was released on 2017-08-18 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of “showrooming” by consumers comparing online prices with mobile devices.


Qualitative Consumer Research Related Books

Qualitative Consumer and Marketing Research
Language: en
Pages: 244
Authors: Russell Belk
Categories: Business & Economics
Type: BOOK - Published: 2012-12-14 - Publisher: SAGE

DOWNLOAD EBOOK

How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques? Writ
Qualitative Marketing Research
Language: en
Pages: 255
Authors: David Carson
Categories: Business & Economics
Type: BOOK - Published: 2001-02-01 - Publisher: SAGE

DOWNLOAD EBOOK

As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date marke
Qualitative Marketing Research
Language: en
Pages: 241
Authors: Johanna Moisander
Categories: Business & Economics
Type: BOOK - Published: 2006-05-11 - Publisher: SAGE

DOWNLOAD EBOOK

Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unp
Methods in Consumer Research, Volume 1
Language: en
Pages: 652
Authors: Gaston Ares
Categories: Technology & Engineering
Type: BOOK - Published: 2018-01-02 - Publisher: Woodhead Publishing

DOWNLOAD EBOOK

Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a ful
Qualitative Marketing Research
Language: en
Pages: 260
Authors:
Categories: Business & Economics
Type: BOOK - Published: 2001-03-22 - Publisher: SAGE

DOWNLOAD EBOOK

As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date marke