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Advances in Questionnaire Design, Development, Evaluation and Testing
Language: en
Pages: 816

Advances in Questionnaire Design, Development, Evaluation and Testing

Authors: Paul C. Beatty
Categories: Mathematics
Type: BOOK - Published: 2019-12-05 - Publisher: John Wiley & Sons

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A new and updated definitive resource for survey questionnaire testing and evaluation Building on the success of the first Questionnaire Development, Evaluation
Asking Questions
Language: en
Pages: 448

Asking Questions

Authors: Norman M. Bradburn
Categories: Business & Economics
Type: BOOK - Published: 2015-08-07 - Publisher: John Wiley & Sons

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Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used met
Questionnaire Design
Language: en
Pages: 142

Questionnaire Design

Authors: Paul N. Hague
Categories: Market surveys
Type: BOOK - Published: 1993 - Publisher:

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Questionnaire Design
Language: en
Pages: 321

Questionnaire Design

Authors: Ian Brace
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Kogan Page Publishers

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"Questionnaire Design" explains the role of questionnaires in market research and looks at how and when certain kinds of questionnaires should be used. It expla
Marketing Research
Language: en
Pages: 768

Marketing Research

Authors: Carl McDaniel, Jr.
Categories: Business & Economics
Type: BOOK - Published: 2001-04-18 - Publisher: Wiley

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You will notice a new name for this popular, well-respected text, formerly known as Contemporary Marketing Research. Marketing Research: The Impact of the Inter