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To compete today, librarians need to not only provide old services in new ways but also to provide new services. Repositioning Reference: New Methods and New Se

The how's and why's of successful drug repositioning Drug repositioning, also known as drug reprofiling or repurposing, has become an increasingly important par

World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new bran

This revised and updated sixth edition of Reference and Information Services continues the book's rich tradition, covering all phases of reference and informati