Book of Donmon Teith

This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand pe

This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand pe

This book, together with Economic Development and Reform Deepening in China is a collection of papers written in recent years about maintaining economic growth,

Over the past several decades of reform and opening up to the outside world, remarkable economic growth has been achieved in China and has drawn considerable wo

Twenty-one contributions, presented by Alon (international business, Rollins College), integrate research relating Chinese economic transition to marketing, man