Book of Donmon Teith

This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplin

This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplin

Understanding the global hotel business is not possible without paying specific attention to hotel chain management and dynamics. Chains are big business, appro

In recent years there has been a growing interest in the study of hospitality as a social phenomenon. This interest has tended to arrive from two communities. T

This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. In