Download or read book Sales Effectiveness Training written by Carl D. Zaiss and published by Plume Books. This book was released on 1995-04 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking book, the authors outline the principles and techniques of Synergistic Selling, a program that enhances the relationship between seller and buyer. Stressing the roles of collaboration, cooperation, and communication, they examine why listening to clients and making it easy to buy works better than a hard sell.