Book of Donmon Teith

A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better busin

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design

In today's hyper competitive markets, it's hard to get your message heard by the right buyers. Without a rock solid, relevant value proposition, attracting and

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the

2018 Axiom Business Book Award Winner, Gold Medal Stop Selling! Start Solving! In Ninja Selling, author Larry Kendall transforms the way readers think about sel