Semiotics, Marketing and Communication

Semiotics, Marketing and Communication
Author :
Publisher : Palgrave Macmillan
Total Pages : 225
Release :
ISBN-10 : 033376014X
ISBN-13 : 9780333760147
Rating : 4/5 (147 Downloads)

Book Synopsis Semiotics, Marketing and Communication by : Jean-Marie Floch

Download or read book Semiotics, Marketing and Communication written by Jean-Marie Floch and published by Palgrave Macmillan. This book was released on 2001-12-14 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Semiotics, or the study of signs, plays an increasingly important role within marketing as a guide to psychological and social aspects of communication. Jean-Marie Floch provides an introduction to the potential offered by a semiotic approach to a variety of marketing and communication problems or situations. Key semiotic concepts and principles are gradually introduced using real life studies.


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