Download or read book SMASH written by Suvi Nenonen and published by Emerald Group Publishing. This book was released on 2018-02-05 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shaping markets.