Book of Donmon Teith

This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also hel

Social media communications play a huge role in the day-to-day operations of sport teams and organizations. Both current and aspiring sport business professiona

Today social media is king, influencing everything from art to reality TV to national news and politics. It's hard to imagine a world without social media. But

This book takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society

From the Preface: "Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the so