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Strategic marketing analysis of Walt Disney’s Parks and Resorts
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Seminar paper from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, San Diego State University (College of
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Global Brand Strategy
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Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for d
Contemporary Strategy Analysis
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Disney & His Worlds
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Authors: Alan Bryman
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This work provides an overview of the Disney organization, in particular the theme parks and their significance for contemporary culture. The author examines to