Book of Donmon Teith

Information and influence campaigns are a particularly cogent example of the broader phenomenon we now term strategic political communication. If we think of po

Strategy in Information and Influence Campaigns sets out in comprehensive detail the underlying assumptions, unifying strategy, and panoply of tactics of the II

Working from the premises that information campaigns and social marketing efforts represent attempts at planned social change and that it is insufficient to exa

This innovative and popular text provides a clear pathway to developing public relations campaigns and other types of strategic communication. Implementing the

This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to a