Book of Donmon Teith

The implementation of CRM causes high investment costs and therefore is a challenge for companies. However, the technology seeks to establish a better understan

Die Implementierung von CRM in einem Unternehmen ist mit vielen Herausforderungen verbunden, da eine solche Implementierung viel Zeit erfordert und hohe Kosten

Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to

Master's Thesis from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, Unive

This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM