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How did advertising come to seem natural and ordinary to magazine readers by the end of the nineteenth century? The Adman in the Parlor explores readers' intera
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The Adman’s Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in t
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In this lively cultural history, Margaret Guroff reveals how the bicycle has transformed American society, from making us mobile to empowering people in all ave
Clothing and Fashion [4 volumes]
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This unique four-volume encyclopedia examines the historical significance of fashion trends, revealing the social and cultural connections of clothing from the