Download or read book The Art & Science of Resort Sales written by Dennis McCann and published by The LJR Group, Inc.. This book was released on 1999 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: McCann and Gay apply basic and advanced sales principles and techniques for the sale of major types of resort vacation properties. However, with slight modifications, these same sales principles can be applied just as effectively for selling any product, especially big-ticket items.