Download or read book The Canon Story: How One Company Revolutionized Photography written by Mert Oktay and published by Mert Oktay. This book was released on with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of Canon begins in Japan in 1937, when four young entrepreneurs - Takeshi Mitarai, Goro Yoshida, Saburo Uchida, and Takeo Maeda - came together to found a new company. They named their company "Precision Optical Instruments Laboratory" and set out to produce high-quality cameras that could compete with the best in the world. At the time, Japan was still a relatively new player in the camera industry, with most of the top brands coming from Europe and the United States. However, the founders of Canon were determined to change this, and they believed that they had the knowledge, skills, and drive to create cameras that could rival those of their competitors. The early days of the company were challenging, as Japan was still recovering from the effects of the Great Depression and the country was on the brink of war. However, the founders of Canon persevered, and they were able to secure funding from a group of investors who believed in their vision. With their funding secured, the founders of Canon set to work creating their first camera. Their first product was a 35mm camera called the Kwanon, named after the Buddhist goddess of mercy. The Kwanon was a revolutionary camera, featuring a high-quality lens and a unique design that set it apart from its competitors. Despite its innovative design, the Kwanon was not an immediate success. However, the founders of Canon remained determined to succeed, and they continued to refine their products and build their reputation. Over time, Canon became known for its high-quality cameras and lenses, and the company grew to become one of the most respected brands in the photography industry. Today, Canon is a household name, with a wide range of products that are used by photographers all over the world. From its humble beginnings in 1937, Canon has grown into a global leader in the field of photography, thanks to the vision and determination of its founders.