Related Books

The Changing MO of the CMO
Language: en
Pages: 111
Authors: MaryLee Sachs
Categories: Business & Economics
Type: BOOK - Published: 2016-04-01 - Publisher: Routledge

DOWNLOAD EBOOK

MaryLee Sachs explores the relationship and increasing blur between the marketing discipline and the public relations profession. How do the two mix? What is th
What the New Breed of CMOs Know That You Don't
Language: en
Pages: 267
Authors: MaryLee Sachs
Categories: Business & Economics
Type: BOOK - Published: 2016-03-03 - Publisher: Routledge

DOWNLOAD EBOOK

This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to ’up their game’, and as such it provid
Global Cmo
Language: en
Pages: 240
Authors: Greg Paull
Categories: Business & Economics
Type: BOOK - Published: 2018-05 - Publisher: Mascot Books

DOWNLOAD EBOOK

Digital Transformation has changed the modern marketing playbook. As the landscape shifts, global marketers have to balance advancing unique organizational init
Chief Marketing Officers at Work
Language: en
Pages: 330
Authors: Josh Steimle
Categories: Business & Economics
Type: BOOK - Published: 2016-08-04 - Publisher: Apress

DOWNLOAD EBOOK

Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers fr
The CMO's Periodic Table
Language: en
Pages: 403
Authors: Drew Neisser
Categories: Business & Economics
Type: BOOK - Published: 2015-11-17 - Publisher: New Riders

DOWNLOAD EBOOK

Imagine how much you would learn if you could converse with 64 of the brightest minds in marketing. Now imagine if those conversations were focused on all the e