Download or read book The Character of a Corporation written by Robert Goffee and published by HarperCollins. This book was released on 1998 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: What sets successful companies apart? What explains the commitment of their people, their focus and their fervour? The answer is corporate culture. This text introduces a way of assessing and harnessing corporate culture. Having identified four distinct types of corporate culture - networked; mercenary; fragmented; and communal - it advises executives on how to change their corporate culture, and addresses the failure of many companies to galvanize their organization as a whole.