Download or read book The Complete Idiot's Guide to Business Plans written by Gwen Moran and published by Penguin. This book was released on 2005 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete Idiot's Guide® to Business Plansoffers both the tactical and economic considerations to start and sustain your company-- and keep ahead of the competition. The book explores the crucial elements of a business plan-- with examples, information about credit and hot is perceived by investors, expert marketing suggestions, and effective strategies for putting together operational and sales plans.