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A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sara
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Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in th
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Designing the Customer-Centric Organization offers todayĆ¢??s business leaders a comprehensive customer-centric organizational model that clearly shows how to p
Ignore Your Customers (and They'll Go Away)
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The ultimate guide to transforming your customer service, company culture, and customer experience, endorsed by all the top names in the field. Great customer s
The Post-Pandemic Business Playbook
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COVID-19 forced a dramatic change to customer behavior that resulted in an economic crisis not witnessed by anyone alive. Businesses can no longer operate as be