Download or read book The Economics of Advertising (RLE Advertising) written by Frederic Taylor and published by Routledge. This book was released on 2013-05-02 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion. First published in 1934.