Download or read book The Figure of the Author in a Global Context written by Raphaele Freire Limas and published by Editora Dialética. This book was released on 2021-06-02 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout the history of the publishing industry, the figure of the author has undergone major transformations. The modernization and development of consumer societies enabled the marketing and promotion of authors as true brands. The purpose of this book is to analyze the life and work of Gabriel García Márquez and how, through the promotion mechanisms used by the publishing industry, his name became a global brand. This book also explores the impacts that García Márquez's role, as a post-colonial author and exponent of magical realism in Latin America, generated for his recognition inside and outside the continent.