Download or read book The Hummer and the Mini written by Robyn Waters and published by Penguin. This book was released on 2006 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of The Trendmaster's Guide reveals how "contradictory trends" can help business leaders to plan and execute a successful professional strategy, in a resource that explores unlikely lucrative concepts in the realms of luxury commodities, mass customization, and social capitalism.