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The Innovator's Manifesto
Language: en
Pages: 258
Authors: Michael Raynor
Categories: Business & Economics
Type: BOOK - Published: 2011-08-09 - Publisher: Crown Currency

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In this compelling new book, Michael E. Raynor, coauthor of the national bestseller The Innovator’s Solution, shows that Disruption, Clayton M. Christensen’
The Innovator's Manifesto
Language: en
Pages: 258
Authors: Michael E. Raynor
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: Crown Pub

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The co-author of The Innovator's Solution argues that disruption theory, the belief that great breakthroughs are the fringe technologies that redefine their cat
Innovating
Language: en
Pages: 424
Authors: Luis Perez-Breva
Categories: Business & Economics
Type: BOOK - Published: 2018-08-28 - Publisher: MIT Press

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Discover the MIT-developed, “doer’s approach” to innovation with this guide that reveals you don’t need an earth-shattering idea to create a standout pr
The Strategy Paradox
Language: en
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Authors: Michael E. Raynor
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Type: BOOK - Published: 2007-02-20 - Publisher: Crown Currency

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A compelling vision. Bold leadership. Decisive action. Unfortunately, these prerequisites of success are almost always the ingredients of failure, too. In fact,
The Brand Innovation Manifesto
Language: en
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Authors: John Grant
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The days of the image brands are over, and new marketing has gone mainstream. The worlds biggest companies are pursuing a post-advertising strategy, moving away