The Internationalization of Born Global Internet Firms

The Internationalization of Born Global Internet Firms
Author :
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Total Pages : 48
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ISBN-10 : OCLC:492144837
ISBN-13 :
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Book Synopsis The Internationalization of Born Global Internet Firms by :

Download or read book The Internationalization of Born Global Internet Firms written by and published by . This book was released on 2002 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dans ce cahier de recherche, les auteurs se demandent pourquoi les entreprises globales internationalisent leurs activités. A partir de recherches sur l'internationalisation et sur l'internalisation, l'article explore les processus d'internationalisation de quatres [sic] firmes internet norvégiennes : en particulier, le rôle de l'entrepreneur, la sélection de marchés, les modes d'entrées et enfin l'usage d'internet sur la preformance. Le tout en essayant d'expliquer l'accélération par le biais des processus de l'internationalisation de ces firmes. Cette recherche permet de voir comment internet va accélérer et faciliter le processus d'internationalisation.


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