The Manager in the International Economy
Author | : Raymond Vernon |
Publisher | : Prentice Hall |
Total Pages | : 498 |
Release | : 1996 |
ISBN-10 | : 0132427850 |
ISBN-13 | : 9780132427852 |
Rating | : 4/5 (852 Downloads) |
Download or read book The Manager in the International Economy written by Raymond Vernon and published by Prentice Hall. This book was released on 1996 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work bridges the gap between strategies of businesses and the actions of governments in international environments. It uses economic concepts to help explain the international environment to students and executives. As well as presenting a coherent view of the history and evolution of international business the authors discuss the economic ideas that managers commonly encounter and provide an analysis of international agreements that affect multinational business, including GATT, the European Union, and NAFTA. Eight new full length Harvard cases are also included.