The Manager's Guide to Competitive Marketing Strategies, Second Edition

The Manager's Guide to Competitive Marketing Strategies, Second Edition
Author :
Publisher : Routledge
Total Pages : 0
Release :
ISBN-10 : 9781351409964
ISBN-13 : 1351409964
Rating : 4/5 (964 Downloads)

Book Synopsis The Manager's Guide to Competitive Marketing Strategies, Second Edition by : Norton Paley

Download or read book The Manager's Guide to Competitive Marketing Strategies, Second Edition written by Norton Paley and published by Routledge. This book was released on 2021-05-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories.


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