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This book provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology. It provides a guide
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This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small
Transnational Corporations in Services
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As organizations continue to move towards digital enterprise, the need for digital transformation continues to grow especially due to the COVID-19 pandemic. The