Download or read book The Only Sustainable Edge written by John Hagel and published by Harvard Business Press. This book was released on 2005 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offshoring and outsourcing have generated substantial savings and often controversial news coverage for many companies. But these technologies aren’t even close to being the real story. Two of business’ leading strategy thinkers argue that the only sustainable advantage will come not from using technology to cut costs—but to get better faster than rivals. The authors identity two key forces—dynamic specialisation and productive friction that will dramatically reshape the competitive landscape and show what firms must do to understand, build and exploit these forces before their competitors do.