Book of Donmon Teith

The essential guide to seamless product management for today’s fluid, unpredictable business world Long considered the most useful and insightful guide of its

"This revised and updated edition fully integrates the Internet and other digital technologies into the product manager's portfolio of tools. The book includes

"Product management isn't about you and it isn't about your product. It's about solving problems for your customers, creating a solution, and taking it to marke

"Nobody asked you to show up." Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Eng

Previous editions sold more than 17,000 copies Now includes a CD-ROM with Excel Worksheet templates and features new chapters on product management brand strate