Download or read book The Telco Churn Management Handbook written by Rob Mattison and published by Lulu.com. This book was released on 2006-01-01 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Definitive guide to customer loyalty, its diagnosis, management, and improvement available to the telecommunications professional. Industry veteran, Rob Mattison, shares his expertise. The book explains tools and techniques for a coherent telecom business strategy. It is a very readable text that communicates the core ideas effectively. Highly recommended for telecom execs.