Download or read book The Truth about what Customers Really Want written by Michael R. Solomon and published by Prentice Hall. This book was released on 2009-01-01 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes 50 crucial facts and insights one must know to successfully attract and keep profitable customers, including how changing gender roles are impacting marketing, how to shape your brand's personality market by lifestyle, building brand communities and consumer tribes, and how to generate low-cost buzz via guerrilla and viral marketing.