Then We Set His Hair on Fire

Then We Set His Hair on Fire
Author :
Publisher :
Total Pages : 312
Release :
ISBN-10 : UOM:39015062594711
ISBN-13 :
Rating : 4/5 ( Downloads)

Book Synopsis Then We Set His Hair on Fire by : Phil Dusenberry

Download or read book Then We Set His Hair on Fire written by Phil Dusenberry and published by . This book was released on 2005 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compelling, insightful memoir by one of America's advertising giants We Bring Good Things to Life It's Not TV, It's HBO Visa- It's Everywhere You Want to Be These aren't just advertising slogans; they're game-changing insights. And according to ad industry legend Phil Dusenberry, whose team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight can define a brand for years to come and turn an entire industry upside down. Dusenberry, who turned BBDO/NY into a creative powerhouse, shares his best advice and funniest stories in Then We Set His Hair on Fire.


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