Tipping the Culture: How engaging Millennials will change things.
Author | : Patricia Martin |
Publisher | : LitLamp Communications |
Total Pages | : 27 |
Release | : 2010-12-07 |
ISBN-10 | : 9780615419800 |
ISBN-13 | : 0615419801 |
Rating | : 4/5 (801 Downloads) |
Book Synopsis Tipping the Culture: How engaging Millennials will change things. by : Patricia Martin
Download or read book Tipping the Culture: How engaging Millennials will change things. written by Patricia Martin and published by LitLamp Communications. This book was released on 2010-12-07 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Patricia Martin reveals how some of the world's top brands are reaching Millennials in a digital culture. Distilled from interviews with executives from world-class companies such as Ford Motor, Red Bull and Google, Tipping the Culture is loaded with practical tips and pithy insights from marketers communicating across multiple platforms.