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This volume analyses the transition of Chinese medicine during the modern era, and the development of product and service niches in selected countries: China, M
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Twenty years ago, commercial tourism in the People’s Republic of China hardly existed. Today, China has a burgeoning tourist industry, characterized by a uniq
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Asia is regarded as the fastest growing area for international and domestic tourism in the world today and over the next 20 years. Given the economic, social an
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This book represents a shifting of emphasis away from the discourse of authenticity to the process of authenticating ethnic tourism. It focuses upon what authen