Understanding the Global Market

Understanding the Global Market
Author :
Publisher : Bloomsbury Publishing USA
Total Pages : 192
Release :
ISBN-10 : 9781440803024
ISBN-13 : 1440803021
Rating : 4/5 (021 Downloads)

Book Synopsis Understanding the Global Market by : Bruce D. Keillor

Download or read book Understanding the Global Market written by Bruce D. Keillor and published by Bloomsbury Publishing USA. This book was released on 2013-02-07 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an invaluable, applied "how to" guide to understanding the unique characteristics of the international business environment that provides critical information to all managers considering entering an overseas market. The global marketplace is a reality, yet there are virtually no books dedicated to understanding the international business environment. The accessible, practitioner-oriented information in this book provides businesspeople with the tools necessary to accurately analyze the complex global environment and the perspective to be successful in international markets. A resource for business managers as well as for college-level business students, the book covers all major areas of the international business environment, including the cultural aspects of international commerce environments as well as economic, political, and competitive challenges. Additionally, the author explains how a business entity can impact the market environment in which it operates.


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