Download or read book United We Brand written by Mike Moser and published by ESENSI. This book was released on 2003 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In United We Brand, Moser unveils a hands-on tool he has developed over the course of two decades of branding experience with organizations ranging from brand giants like Reebok and Dell Computers to fledgling startups to nonprofit firms. The "Brand Roadmap" puts insights and strategies once available only through top-flight consulting and advertising agencies in the hands of every executive, small business owner, and entrepreneur."--BOOK JACKET.