Download or read book V. A. M. for Businesses written by Thomas Smith and published by . This book was released on 2015-08-13 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two businesses sit side by side in a shopping plaza. One of them is buzzing, the energy is electric with scores of people mulling about. With their staff in full demand their checkout registers have a constant stream of customers waiting a turn to buy. The neighboring store is ghost-like and its despondent owner has only seen a few customers all day. Where the first store is energized this second store is on the brink of shutting its doors, almost like a Dead Store Walking. What is the first business doing so very right and the neighboring business doing so wrong? V.A.M. for Business is not just another marketing book. It answers the question of how to turn your business into a customer magnet. The book's 264 pages is a blueprint filled with a parade of ideas on how any business can excite customers and win their loyalty, while attracting a wave of new business, dominating on the internet, and even offers how-to ideas on operating more cost effectively. V.A.M. for Business is for just about any kind of business. It's for retail, service businesses or even professionals looking to attract more clients. It's for businesses ranging from larger with multiple locations right down to one man bands. Every business has many of the same desires in common: wanting to add customers, keep their existing clientele excited and loyal and to increase how much customers typically buy. Bottom line is always bottom line, no matter what it is that you do. V.A.M. is an acronym that stands for Value, Attract and Monetize. The "V for Value" section of the book tackles ways to add more value for customers so that your business stands-out, skyscraper like, when measured against your competition. The "A for Attract" section explores hundreds of unique and compelling ways to attract new customers. It also includes a section called a Short Course on Attracting Online, because these days, if you're not online then you're not anywhere. And if you're not online as number one in your location, then you're losing out to your competitor who is. The "M for Monetize" section pulls it all together by looking at how any business can run more efficiently, while adding new profit centers and even get the most output from their staff or through outsourcing. V.A.M. for Business is an operational, marketing and let's call it "profit making" guide. It combines my own extensive hands on experience running and marketing businesses, adjuncted with countless hours, call it a lifetime of research. With 264 pages packed with 1,000s of ideas, it's a certainty you'll find numerous gems within its pages which you'll be able to add to your business's bottom line. The book is also an enjoyable read, full of humor and interesting anecdotes, so it's guaranteed you won't be rubbing your eyes.