The Villager

The Villager
Author :
Publisher : Jonathan Ball Publishers
Total Pages : 165
Release :
ISBN-10 : 9780620762595
ISBN-13 : 0620762594
Rating : 4/5 (594 Downloads)

Book Synopsis The Villager by : Feyi Olubodun

Download or read book The Villager written by Feyi Olubodun and published by Jonathan Ball Publishers. This book was released on 2018-02-05 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Villager is essential reading for brand owners wishing to conquer new markets. When Feyi Olubodun, CEO of one of West Africa's leading creative agencies, witnessed one too many cases of brands failing in the African marketplace he began to ask himself questions: Why did brands, both global and local, so often fail to connect with the African consumer? And, what was it about the African market that brand owners were not seeing? He began to reflect on his own marketing experiences and out of this emerged the framework for The Villager. In Feyi's view, the African consumer begins his life's journey by moving from the village, his rural dwelling, to the city, carrying with him not only his own dreams but also the dreams of his community. He is a highly aspirational consumer, motivated to succeed, and he becomes the economic portal for the rest of his community back home. But although he may be exposed to global influences and technology, his essential identity remains largely intact. This is why Feyi calls the African consumer a Villager. The Village is no longer a physical space; it is a psychological construct that defines him and the filter through which he engages with and consumes brands. In developing his construct, Feyi posits that if you wish to engage successfully in a market you may not understand, you must have the right lenses to view a people. He believes the secret lies in applying these lenses at the confluence of commerce, culture and consumer. Data is not enough to understand the vagaries of a particular market. Drawing on his wide experience and wealth of astute observations, he provides a highly readable and indispensable guide to the mindset of the African consumer today, yet it is true to say that his insights apply, albeit in a more nuanced way, to consumer behaviour across the globe.


The Villager Related Books

The Villager
Language: en
Pages: 165
Authors: Feyi Olubodun
Categories: Business & Economics
Type: BOOK - Published: 2018-02-05 - Publisher: Jonathan Ball Publishers

DOWNLOAD EBOOK

The Villager is essential reading for brand owners wishing to conquer new markets. When Feyi Olubodun, CEO of one of West Africa's leading creative agencies, wi
The Legend of Dave the Villager Books 6-10 Illustrated
Language: en
Pages: 513
Authors: Dave Villager
Categories:
Type: BOOK - Published: 2021-10-11 - Publisher:

DOWNLOAD EBOOK

Herobrine closes in! Dave and his friends continue their quest to reach the End and slay the Ender Dragon, but the evil Herobrine is tracking them down. Five mo
The Legend of Dave the Villager 1
Language: en
Pages: 71
Authors: Dave Villager
Categories: Minecraft (Game)
Type: BOOK - Published: 2019-08-03 - Publisher:

DOWNLOAD EBOOK

Dave dreams of going on an epic adventure. The only trouble is, he's a villager... and villagers aren't supposed to go on adventures But when Dave discovers a m
The Transnational Villagers
Language: en
Pages: 296
Authors: Peggy Levitt
Categories: Social Science
Type: BOOK - Published: 2023-04-28 - Publisher: Univ of California Press

DOWNLOAD EBOOK

Contrary to popular opinion, increasing numbers of migrants continue to participate in the political, social, and economic lives of their countries of origin ev
The Legend of Dave the Villager Books 1-5 Illustrated
Language: en
Pages: 428
Authors: Dave Villager
Categories:
Type: BOOK - Published: 2021-02-19 - Publisher:

DOWNLOAD EBOOK

Five Minecraft novels with pictures! Does your child prefer to play video games than read? Then they need to discover the Dave the Villager series! These books