Waiting for Your Cat to Bark?

Waiting for Your Cat to Bark?
Author :
Publisher : Thomas Nelson Inc
Total Pages : 242
Release :
ISBN-10 : 0785218971
ISBN-13 : 9780785218975
Rating : 4/5 (975 Downloads)
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Book Synopsis Waiting for Your Cat to Bark? by : Bryan Eisenberg

Download or read book Waiting for Your Cat to Bark? written by Bryan Eisenberg and published by Thomas Nelson Inc. This book was released on 2006 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting from the premise that customers are behaving more like cats than Pavlov's dogs, the Eisenbergs examine how emerging media have undermined the effectiveness of prevailing mass marketing models.


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